Posted by Director, Stacey Bernard

Posted by Director, Stacey Bernard

Engaging and empowering others.

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Women in Business

Women in Business and Making it Happen

The struggle to do both jobs is very real!

As a mother and having a woman owned business, I want to use the Pritzy blog platform to inspire other women to follow their dreams, by sharing some best practice tips I have learned along the way.

First, let me just say, it is a lot of hard work!?!?!

But equally a lot of fun and can lead to a very rewarding and lucrative outcome.

Have Passion, Not Just Big Ideas

Many have asked the question, including me, “what is the secret to creating and managing a successful business?” and many have answered (including me), “having a brilliant idea!”

And yes, absolutely! This answer is true, BUT the thing is, it is not only having the ‘big idea’ that makes you successful.

I have learned that you can stumble on many big ideas over the years, try out new things and also fail at everything!

The key to making a success of it, is actually figuring out which of those big ideas you are most passionate about and sticking with it to make it work.

But more importantly you need to have the following:

  • Dedication to commit for the long term
  • Tenacity to keep going when times get tough
  • Determination to see things to the end
  • Hard work to get things done
  • Passion to sell to your target audience

Decisions, decisions, decisions

One of the most difficult tasks is making decisions.

  • The decision on what type of business I want
  • The decision on who I want to target my business towards
  • The decision on the name of my business
  • The decision on how to brand or model my business
  • The decision on what my actually end goal is!

Why are you doing this?

Working Mother

Before you can fulfill the above, you must pin point why you are pursuing your business, what the benefits will be and what is driving you to want to do it in the first place. It could be now you are a mommy you want a flexible earning potential or you want to be rich! Or you simply want to own something that you have created and built from scratch! What are your reasons? Share in the comments below.

You’ll find that once the above core decisions are made, the rest is up to yourself to implement the earlier success points mentioned.

See it through, all the way to the end.

From the ‘aha moment’, to drafting a business plan, to making a financial investment, to putting in the long days and late nights, to later reaping the rewards. It is this process of ‘continuation’; persistence, hard work and dedication that makes all the difference to making your business a success.

Take Long Naps With Baby and the TV

During these first years of developing Pritzy and striving to build a winning business, while also becoming a new mother. The challenges faced have been immense; more than university can ever prepare you for! I found that one of the best rules to ever introduce to your success, is to take time out.

Take time out

When those moments of uncertainty kick in, or you feel unmotivated but guilty for not working, or you are so distracted by family or other distractions, baby might not be weening so easily, or the breast or sore from nursing. This is perfect time to take a break. It’s important to remember one of the key benefits to running your own business is that you manage your own time.

Also remember that it’s ok to take a break from it all; a day, 2 days, maybe a week or so. Taking a break helps to deviate the temporary feelings of being overwhelmed, burnt out or worse, feeling of failure. So take naps with baby or fall asleep while watching your favourite television show and wake up feeling refreshed!

You’ll be amazed how refreshed you come back to the business, all ready to kick it off and make it a success again!


So now your winning because you continue to work on building your successful business. Want more inspiration? Read women in biz.

Just remember….

If you have passion for what you are doing, that passion will get you through the challenges and it makes the experience, albeit difficult at times, overall very enjoyable and the rewards immeasurable!

What are your goals? Share them in comments!

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